Heineken – PACKAGING IMPROVEMENT

Heineken-outerbox-250x250 (1)To better understand how Heineken could improve the packaging I initiated and managed an assessment process of key Heineken packaging in a multidisciplinary team with purchasers, designers, packaging specialists and suppliers. Focus was to maximize recycled content and recyclability of the packaging and eliminate potential hazardous components. Learnings have been applied to the new design of the corrugated boxes of Heineken bottles and cans, using unbleached carton and reduced the inks used with almost 90%. The project has contributed to further integration of sustainability in the organization, has stimulated the dialogue with suppliers on the importance of sustainability and has unlocked the power of the supply chain to develop sustainable solutions in cooperation with suppliers and recyclers.

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